Non-fungible tokens (NFTs) have reshaped how we own and trade digital items. These blockchain-based assets represent one-of-a-kind ownership of anything from artwork to music. Unlike cryptocurrencies, each token carries a
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New ownership models are changing how brands build loyalty. Companies like Nike, Starbucks, and Adidas use limited tokens to offer exclusive perks and earn media attention. A YouGov survey found
The digital collectibles space offers exciting opportunities for ownership and creativity. Yet this innovation comes with risks. Over $100 million in non-fungible tokens vanished during the first six months of
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